Advertisement using large hoardings in a conspicuous part of the city is known for their expense and negative footprints on a sustainable way of life. Even though technological innovations have come up with biodegradable hoarding materials, the mess it creates in the surroundings and the cost of installation and maintenance reduce its demand. It was when marketing strategists were looking for a more effective solution with utility as well, that this novel marketing strategy in the form of paper cups dawned upon them.
What is paper cup advertising?
It is simply getting your paper cups custom printed with your company logo and message, by paper cup manufacturers in UAE. Distributing these paper cups at local beverage shops is a novel solution for brand reachability. Paper cup suppliers in Dubai seem to be leveraging this new venue with unique and excellent designs.
The question that follows is: How does this advertisement make sense for your brand?
Here is an analysis to answer your query.
High visibility in daily life
A paper cup is something we encounter in close quarters. If you’re a coffee lover or someone who takes in beverages often, you’ll know its significance. Indeed most of us need these drinks to hydrate ourselves or to energise our mood. With an added sustainability element paper cups find a fan base. Thus you have a better brand visibility anchored in daily life.
Targeted audience engagement
Try setting these paper cups for a popular local shop or an event that is likely to have a local audience. In this way, you can make sure that your brand makes its footprint in the minds of the local populace. This is a cost-effective and targeted strategy through which you can grow roots in the local milieu.
Eco-Friendly Brand Image
Paper cups are indeed an icon of sustainable living options. To have these cups with your company logo can superimpose your brand with sustainability initiatives. Thus you will be projecting an eco-friendly brand image. Such an image has relevance through the present call for a sustainable way of living across the world. Partnering with paper cup manufacturers in Dubai seems to be a prospective option for brand marketing, in this light.
Cost-effective marketing
Compared to the installation and maintenance costs of hoardings, or the amount charged by multimedia platforms for advertisement, paper cups appear to be a super cost-effective solution in marketing. Think about it. Can you imagine another marketing solution with this level of return on investment?
Creative design opportunities
Custom-printed paper cups can be tailored for the target audience with eye-catching designs and typography. You can make this possible with the help of paper cup manufacturers in UAE. Hope this analysis of paper cup advertisements gives you a better clarity. You might be hoping for a suggestion for a custom-built production facility that could help you in paper cup marketing. Paper Link Paper Converting Industry with its commitment to satisfy the unique needs of varied customers will be your best partner in this regard. Being a dedicated team of experts, we pursue perfection with high regard for quality and creative designs.